Apple’s next iPhones are almost here, and they will be unveiled on Monday, September 9. Here’s everything you need to know about when and how to follow all the news as it unfolds. You can also read full details of what will happen after the keynote here.
Apple Special Event: Date and Time
Monday, September 9 is the date for the event, which has been titled “It’s Glowtime,” which is believed to refer to the glowing effect Siri will have on the new iPhones. It’s also a strong indication that Apple will highlight Apple Intelligence, which is sure to happen during the event.
It is worth emphasizing that this keynote is on a Monday. Apple has never before launched an iPhone on a Monday; it usually takes place on a Tuesday or sometimes a Wednesday. The reason for the change has not been officially disclosed, but the clash with Tuesday’s presidential debate between Donald Trump and Kamala Harris is likely to have been a factor.
The time is exactly as expected: at 10:00 Pacific time (19:00 Swedish time). This is consistent with the time Apple almost always chooses for its events.
Apple Special Event: How to Follow
There are several ways to watch the keynote, which has been recorded – it’s not a live event, but there is an invite-only component for the press to watch the broadcast at the Steve Jobs Theater in Apple Park.
First, you can go to the Apple website. The event page says “Tune in at apple.com or on the Apple TV app.” So, not only is it available on the website, but if you have an Apple TV, iPhone, iPad or Mac, you can also watch it on the Apple TV app. The app is also directly available on a number of smart TVs. Note that you do not need to be an Apple TV+ subscriber to watch.
Next is the YouTube option, which means Apple’s YouTube channel. The hold page here confirms how many days are left until the special event, and even shows the date and time in the time zone you’re watching from.
A few other sites will also stream the keynote, which has the advantage of allowing reporters to comment in real time on what’s being revealed, but the disadvantage that you might not want that kind of disruption.
It’s not far now!
