{"id":87662,"date":"2025-10-23T13:24:38","date_gmt":"2025-10-23T11:24:38","guid":{"rendered":"https:\/\/hivecreatives.se\/branscher\/b2b\/"},"modified":"2026-07-20T16:09:22","modified_gmt":"2026-07-20T14:09:22","slug":"b2b","status":"publish","type":"branscher","link":"https:\/\/hivecreatives.se\/en\/industries\/b2b\/","title":{"rendered":"B2B"},"content":{"rendered":"<p>The modern B2B buying journey is longer, more digital and more self-directed than ever. Gartner shows that more than 70% of the research process happens before the buyer talks to a salesperson. That means your website, your content and your visibility on Google and LinkedIn are the most important sales material you have u2013 even if you have the worldu2019s best sales team.<\/p>\n<p>We build a demand engine that combines SEO on the keywords your buyers actually use, high-intent Google Ads, ABM campaigns on LinkedIn against identified target accounts and content that answers the questions your buyers ask themselves during evaluation. Everything is connected to HubSpot, Pipedrive or Salesforce so you see exactly which channel drives pipeline.<\/p>\n<p>We donu2019t measure in MQLs u2013 we measure in pipeline, won deals and CAC payback. That means we sometimes say no to campaigns that generate volume but no business, and instead double down on what actually moves your top line.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B buyers do their research long before they talk to sales. Hive Creatives helps you become the obvious choice already in the evaluation phase u2013 with content, SEO, LinkedIn advertising and a website that generates qualified leads.<\/p>\n","protected":false},"featured_media":85701,"template":"","class_list":["post-87662","branscher","type-branscher","status-publish","has-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/branscher\/87662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/branscher"}],"about":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/types\/branscher"}],"version-history":[{"count":0,"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/branscher\/87662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/media\/85701"}],"wp:attachment":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/media?parent=87662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}