{"id":87746,"date":"2026-07-20T18:01:53","date_gmt":"2026-07-20T16:01:53","guid":{"rendered":"https:\/\/hivecreatives.se\/tjanster\/digital-marknadsforing-2\/"},"modified":"2026-07-20T18:15:16","modified_gmt":"2026-07-20T16:15:16","slug":"digital-marketing","status":"publish","type":"services","link":"https:\/\/hivecreatives.se\/en\/services\/digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"\n

Strategy and Channel Strategy Built on Business Goals<\/h3>\n\n\n\n

We start with the business – ICP, ARR goals, margin, sales cycle, and attribution – before selecting a single channel. Through market analysis, competitor mapping, and customer journey-mapping, we define which channels suit your funnel: paid search for purchase intent, paid social for demand generation, SEO for long-term visibility, and content\/email for nurturing. A clear channel mix, KPI tree, and attribution model are in place before the first 0.09 EUR is spent.<\/p>\n\n\n\n

\"Strategy<\/figure>\n\n\n\n

Performance Marketing Across All Relevant Channels<\/h3>\n\n\n\n

We execute performance campaigns in Google Ads, Microsoft Ads, Meta (Facebook\/Instagram), LinkedIn, TikTok, YouTube, and Pinterest – driven by enhanced conversions, offline conversion tracking, and first-party data. Structured accounts, audience signals, and the right bidding strategies per phase (Search for intent, Performance Max and Advantage+ for scaling, ABM for B2B) ensure the budget works for pipeline, not just clicks.<\/p>\n\n\n\n

SEO and Content for Long-Term Organic Growth<\/h3>\n\n\n\n

Paid media drives immediate volume, but SEO and content marketing build profitable pipeline over time. We combine technical SEO, topic clusters, pillar pages, on-page optimization, and digital PR with short-form and long-form content – so you rank for all critical keywords, appear in Google AI Overviews and ChatGPT answers, and see CAC fall month after month instead of rise.<\/p>\n\n\n\n

Conversion Rate Optimization (CRO) and Landing Pages<\/h3>\n\n\n\n

Traffic without conversion is wasted budget. We design and build fast, mobile-responsive landing pages and optimize existing sites with data from Hotjar, Microsoft Clarity, GA4, and A\/B tests in Convert or VWO. Continuous CRO on headlines, forms, pricing, checkout, and CTAs increases conversion rates and multiplies the effect of every ad euro.<\/p>\n\n\n\n

Measurement, Attribution, and Server-Side Tracking<\/h3>\n\n\n\n

We set up GA4 with custom events and e-commerce, Google Tag Manager server-side, Meta Conversions API, LinkedIn Insight Tag, TikTok Events API, and consent mode v2 – ensuring measurement holds up even in a cookie-less world. Data flows into BigQuery and is visualized in Looker Studio with a focus on CAC, ROAS, LTV, and pipeline value – not just clicks.<\/p>\n\n\n\n

Creative Production and Brand Building<\/h3>\n\n\n\n

We balance short-term performance with long-term brand building aligned with the 60\/40 principle (Binet & Field). Our in-house team of designers, copywriters, and video producers delivers static ads, motion, Reels, TikToks, podcasts, long-form content, and brand campaigns – so brand awareness and performance grow in parallel.<\/p>\n\n\n\n

Reporting, Optimization, and Dedicated Team<\/h3>\n\n\n\n

Weekly optimizations of bids, audiences, budget, and creative materials. Monthly report in Looker Studio with a clear narrative: what did we do, why, what were the results, and what is next. A dedicated digital strategist as your main contact, no lock-in periods, and full transparency in all accounts so you always own the data, creative, and strategy.<\/p>\n\n\n\n

Get started with digital marketing.<\/h3>\n\n\n\n

We run a free analysis, present a plan and send you a proposal – all within a week.<\/p>\n","protected":false},"excerpt":{"rendered":"

Our Digital Marketing service drives a qualified pipeline with SEO, Google Ads, Meta, LinkedIn, TikTok, and CRO – measurable from click to customer.<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","service-category":[],"class_list":["post-87746","services","type-services","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/services\/87746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/types\/services"}],"version-history":[{"count":0,"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/services\/87746\/revisions"}],"wp:attachment":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/media?parent=87746"}],"wp:term":[{"taxonomy":"service-category","embeddable":true,"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/service-category?post=87746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}