{"id":87781,"date":"2026-07-20T18:02:12","date_gmt":"2026-07-20T16:02:12","guid":{"rendered":"https:\/\/hivecreatives.se\/tjanster\/youtube-annonsering-2\/"},"modified":"2026-07-20T18:02:12","modified_gmt":"2026-07-20T16:02:12","slug":"youtube-advertising","status":"publish","type":"services","link":"https:\/\/hivecreatives.se\/en\/services\/youtube-advertising\/","title":{"rendered":"YouTube Advertising"},"content":{"rendered":"

YouTube Strategy and Funnel Structure<\/h3>\n

We start with your business goals and customer journey, then choose the right YouTube format for each phase. Bumper Ads (6s) and Non-skippable for broad reach and brand frequency, Skippable in-stream for engaged reach, In-feed Ads for intent-driven discovery, Shorts for Gen Z and TikTok-overlap, and Demand Gen to create demand across the entire Google ecosystem (YouTube, Discover, Gmail).<\/p>\n

\"YouTube<\/figure>\n

Demand Gen Campaigns and Performance Formats<\/h3>\n

Demand Gen replaces Discovery Ads and is Google’s answer to paid social. We build Demand Gen campaigns with audience signals, custom segments, and lookalikes – and visual-focused creatives (single image, carousel, short-form video) that run across YouTube Home, In-feed, Watch Next, Discover, and Gmail. The result is scalable reach with performance goals instead of just CPM.<\/p>\n

YouTube Shorts and Connected TV (CTV)<\/h3>\n

YouTube Shorts boasts over 70 billion daily views and is one of the most cost-effective ways to reach Gen Z. We produce vertical short-form video (9:16) and run Shorts ads alongside Connected TV campaigns on smart TVs and TV apps for Bonnier, SVT content, and premium inventory – ensuring reach covers both mobile and the living room.<\/p>\n

Creative Production – Hook, Story, and CTA for Video<\/h3>\n

Attention on YouTube is decided in the first 5 seconds. Our in-house team of video producers, scriptwriters, and animators produces ads with strong hooks, clear story arcs, and crystal-clear CTAs – adapted for each format (6s Bumper, 15s Skippable, 30s longform, vertical for Shorts). We also adapt existing content for YouTube formats instead of starting from scratch.<\/p>\n

Audiences, Audience Signals, and First-Party Data<\/h3>\n

We use custom intent (keywords from Search), affinity, in-market, demographics, life events, and remarketing lists – combined with first-party data (Customer Match) and YouTube-specific signals like channel views and engagement. For B2B, we complement with LinkedIn-style targeting via custom segments based on company websites and B2B keywords.<\/p>\n

Measurement, Brand Lift, and Attribution<\/h3>\n

We measure more than views and watch time. Brand Lift Studies, Conversion Lift, and Search Lift measure actual brand impact, while Google Ads enhanced conversions and GA4 capture view-through conversions and pipeline effect. Reporting in Looker Studio links YouTube spend to CAC, ROAS, and multi-touch attribution across the entire funnel.<\/p>","protected":false},"excerpt":{"rendered":"

YouTube Advertising with Skippable in-stream, Bumper, Shorts, and Demand Gen – creative production, brand lift, and full-funnel measurement in GA4.<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","service-category":[],"class_list":["post-87781","services","type-services","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/services\/87781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/types\/services"}],"version-history":[{"count":0,"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/services\/87781\/revisions"}],"wp:attachment":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/media?parent=87781"}],"wp:term":[{"taxonomy":"service-category","embeddable":true,"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/service-category?post=87781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}