{"id":87787,"date":"2026-07-20T18:02:15","date_gmt":"2026-07-20T16:02:15","guid":{"rendered":"https:\/\/hivecreatives.se\/tjanster\/demand-gen-2\/"},"modified":"2026-07-20T18:18:14","modified_gmt":"2026-07-20T16:18:14","slug":"demand-gen","status":"publish","type":"services","link":"https:\/\/hivecreatives.se\/en\/services\/demand-gen\/","title":{"rendered":"Demand Gen"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Full-Funnel Demand Gen Strategy<\/h3><p class=\"wp-block-paragraph\">We design Demand Gen as an awareness and consideration engine that integrates seamlessly with Search, Performance Max, and Shopping. Hook-first videos, lifestyle images, and carousels in 1:1, 9:16, and 16:9 aspect ratios are tailored for each placement &#8211; YouTube in-stream, Shorts, Discover, and Gmail &#8211; ensuring the same message feels native across all surfaces.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hivecreatives.se\/wp-content\/uploads\/2026\/07\/ads-Bc4nb2WI.jpg\" alt=\"Full-Funnel Demand Gen Strategy - demand gen\"\/><\/figure><h3 class=\"wp-block-heading\">Lookalike Segments &#038; First-Party Audiences<\/h3><p class=\"wp-block-paragraph\">We upload CRM lists, purchasers, high-value segments, and website behaviors via Google Customer Match and Enhanced Conversions for Leads &#8211; and build lookalike segments with adjustable reach (Narrow, Balanced, Broad). Combined with in-market, affinity, and custom segments, Google&#8217;s AI receives the right signals to find new customers who behave like your best.<\/p><h3 class=\"wp-block-heading\">In-house Creative Production &#8211; Image &#038; Video<\/h3><p class=\"wp-block-paragraph\">Our studio produces hook-first videos (3, 6, 15, 30 sec), Shorts in 9:16, static images, and carousels &#8211; all adapted to Demand Gen best practices. We systematically A\/B test hooks, thumbnails, CTAs, and music, rolling out winners in new iterations.<\/p><h3 class=\"wp-block-heading\">Bidding Strategies &#038; Optimization<\/h3><p class=\"wp-block-paragraph\">Maximize Conversions, Target CPA, and Target ROAS &#8211; we select bidding strategies based on business goals and data volume. Value-based bidding with Enhanced Conversions and offline conversion import ensures Google optimizes for real revenue, not proxy values.<\/p><h3 class=\"wp-block-heading\">Measurement with View-Through &#038; Brand Lift<\/h3><p class=\"wp-block-paragraph\">We measure Demand Gen accurately: view-through conversions, assisted conversions in GA4, Brand Lift Studies for awareness\/consideration, and post-view ROAS via Looker Studio &#8211; so you see the entire contribution, not just last-click.<\/p><h3 class=\"wp-block-heading\">Get started with demand gen.<\/h3><p class=\"wp-block-paragraph\">We run a free analysis, present a plan and send you a proposal &#8211; all within a week.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Demand Gen campaigns for reach, demand, and awareness across YouTube, Shorts, Discover, and Gmail.<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","service-category":[],"class_list":["post-87787","services","type-services","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/services\/87787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/types\/services"}],"version-history":[{"count":0,"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/services\/87787\/revisions"}],"wp:attachment":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/media?parent=87787"}],"wp:term":[{"taxonomy":"service-category","embeddable":true,"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/service-category?post=87787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}