{"id":87790,"date":"2026-07-20T18:02:17","date_gmt":"2026-07-20T16:02:17","guid":{"rendered":"https:\/\/hivecreatives.se\/tjanster\/performance-max-2\/"},"modified":"2026-07-20T18:18:47","modified_gmt":"2026-07-20T16:18:47","slug":"performance-max","status":"publish","type":"services","link":"https:\/\/hivecreatives.se\/en\/services\/performance-max\/","title":{"rendered":"Performance Max"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Asset groups as strategy &#8211; not a heap<\/h3><p class=\"wp-block-paragraph\">We categorize asset groups by product category, target audience, geography, or funnel stage &#8211; never everything in a single asset group. Each group receives dedicated headlines, descriptions, images, logos, videos, and YouTube links, plus relevant audience signals.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hivecreatives.se\/wp-content\/uploads\/2026\/07\/ads-Bc4nb2WI.jpg\" alt=\"Asset groups as strategy - not a heap - performance max\"\/><\/figure><h3 class=\"wp-block-heading\">Audience signals &#038; first-party data<\/h3><p class=\"wp-block-paragraph\">We feed PMax with high-quality signals from Customer Match (CRM lists), GA4 audiences, remarketing lists, custom segments, and in-market &#8211; ensuring Google&#8217;s AI starts in the right direction from day one instead of learning from scratch.<\/p><h3 class=\"wp-block-heading\">Transparency via scripts, reports &#038; search terms<\/h3><p class=\"wp-block-paragraph\">We use Google Ads scripts, Search Terms Insights, Asset Group Reports, and custom Looker Studio dashboards to view keywords, placements, asset performance, and channel distribution (Search vs Shopping vs Display vs YouTube) &#8211; data that the standard UI doesn&#8217;t show.<\/p><h3 class=\"wp-block-heading\">Brand exclusions &#038; cannibalization protection<\/h3><p class=\"wp-block-paragraph\">We implement brand exclusions at the account and campaign level to protect Search Brand campaigns from cannibalization, and negative keywords via support request or account-level to block unprofitable search terms.<\/p><h3 class=\"wp-block-heading\">Value-based bidding &#038; Enhanced Conversions<\/h3><p class=\"wp-block-paragraph\">Target ROAS with conversion value rules, Enhanced Conversions for Web and Leads, offline conversion import, and CRM integration allow PMax to optimize for your actual margin, not proxy values or order amounts.<\/p><h3 class=\"wp-block-heading\">Get started with performance max.<\/h3><p class=\"wp-block-paragraph\">We run a free analysis, present a plan and send you a proposal &#8211; all within a week.<\/p>","protected":false},"excerpt":{"rendered":"<p>Performance Max campaigns that actually perform &#8211; with strategy, asset groups, audience signals, and full transparency.<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","service-category":[],"class_list":["post-87790","services","type-services","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/services\/87790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/types\/services"}],"version-history":[{"count":0,"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/services\/87790\/revisions"}],"wp:attachment":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/media?parent=87790"}],"wp:term":[{"taxonomy":"service-category","embeddable":true,"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/service-category?post=87790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}