{"id":87795,"date":"2026-07-20T18:02:19","date_gmt":"2026-07-20T16:02:19","guid":{"rendered":"https:\/\/hivecreatives.se\/tjanster\/sokordsanalys-2\/"},"modified":"2026-07-20T18:02:19","modified_gmt":"2026-07-20T16:02:19","slug":"keyword-research","status":"publish","type":"services","link":"https:\/\/hivecreatives.se\/en\/services\/keyword-research\/","title":{"rendered":"Keyword Research"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Intent &#038; Funnel Stage (TOFU\/MOFU\/BOFU)<\/h3>\n<p class=\"wp-block-paragraph\">We categorize keywords by intent (informational, comparative, commercial, transactional) and funnel stage (TOFU\/MOFU\/BOFU) through SERP analysis of the top 10 results &#8211; not just via Ahrefs&#8217; intent tag, which is often inaccurate.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hivecreatives.se\/wp-content\/uploads\/2026\/07\/analytics-DB3cuGFm.jpg\" alt=\"Intent &#038; Funnel Stage (TOFU\/MOFU\/BOFU) - keyword analysis\"\/><\/figure>\n<h3 class=\"wp-block-heading\">SERP Analysis, Difficulty &#038; Realistic Potential<\/h3>\n<p class=\"wp-block-paragraph\">We analyze SERP features (AI Overviews, Featured Snippets, People Also Ask, Image Pack, Video, Local Pack), Keyword Difficulty, and realistic potential based on your Domain Rating and content strength &#8211; so you know what you can achieve within 6 and 12 months.<\/p>\n<h3 class=\"wp-block-heading\">Topic Clusters &#038; Pillar Pages<\/h3>\n<p class=\"wp-block-paragraph\">Keywords are grouped into pillars (broad commercial keywords) and clusters (longtail and informational) that build topic authority, E-E-A-T, and internal linking over time &#8211; not just individual landing pages.<\/p>\n<h3 class=\"wp-block-heading\">Business Value per Keyword<\/h3>\n<p class=\"wp-block-paragraph\">We calculate the estimated business value per keyword (volume x CTR x conversion rate x AOV\/LTV) &#8211; not just Monthly Search Volume. This means 100 searches with purchase intent are prioritized higher than 10,000 searches without.<\/p>\n<h3 class=\"wp-block-heading\">Briefs &#038; Editorial Calendar<\/h3>\n<p class=\"wp-block-paragraph\">Topic clusters are translated into detailed content briefs (keywords, intent, SERP features, word count, sources, internal linking, schema) and a monthly editorial calendar ready for execution.<\/p>\n<h3 class=\"wp-block-heading\">Get started with keyword analysis.<\/h3>\n<p class=\"wp-block-paragraph\">We run a free analysis, present a plan and send you a proposal &#8211; all within a week.<\/p>","protected":false},"excerpt":{"rendered":"<p>Keyword analysis prioritized by buying intent, competition, and business value &#8211; not just volume. Topic clusters &#038; pillar page mapping.<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","service-category":[],"class_list":["post-87795","services","type-services","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/services\/87795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/types\/services"}],"version-history":[{"count":0,"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/services\/87795\/revisions"}],"wp:attachment":[{"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/media?parent=87795"}],"wp:term":[{"taxonomy":"service-category","embeddable":true,"href":"https:\/\/hivecreatives.se\/en\/wp-json\/wp\/v2\/service-category?post=87795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}