In today’s digital world, social media has become a natural part of our everyday life. We spend an average of 2.5 hours per day scrolling through content on platforms like Instagram, TikTok and YouTube. These platforms have evolved from being sources of inspiration to becoming primary channels of information. A whopping 44% of all internet users use social media as their main source when looking for information about new products and brands.
So why is it so important that you as a business work strategically with your organic social media and not just paid?
Cost effective
You pay nothing to appear on your organic social media. If you create good content, your posts can spread widely. A successful post can reach several million views, which means that you reach a huge target group – completely free of charge.
Authentic brand awareness
You can create interesting content and share knowledge about your product or service in a creative and inspiring way. By inviting followers to get to know the “team behind” you make your brand more personal and authentic.
Build a strong community
On your organic social media, you can meet your target group exactly where they are! By communicating with your followers, you build and maintain relationships that create loyalty to your brand. In addition, you gain valuable insights about your target group that can be used to optimize other parts of your marketing.
To succeed with your organic social media, you need a clear strategy from the start. Here are some of our best tips on how to set a successful strategy for your organic social media:
Goal setting
- Define clear objectives for your organic channels. What do you want to achieve with your social media? How will they help you with the challenges you have today and how do they fit in with your overall business goals? For example, increasing traffic to the website, increasing brand awareness or strengthening your community.
Target group
- Identify who your target group is and do a target group analysis. Analyze their user behavior on the various social media channels – what content interests them? What makes them interact? It can be good to create at least two different personas for your followers.
Content
- When you know who you are going to communicate with, you need to create a clear content plan. Start from the target group analysis and your personas. Brand voice and graphic identity are keys to a successful content strategy.
- The most important thing is that your content appeals to your target group and gets them engaged in your brand and what you have to offer, while the content follows your graphic identity.
- Tip: Dare to work with different trends and adapt the content according to the channel. What works on Instagram doesn’t always work on TikTok. Use Instagram Story to get closer to your target audience by being more unfiltered and personal.
Frequency
- Once you have created a detailed content plan, you need to decide how often you will publish posts in each channel. It’s important to be consistent so that your followers know what to expect when they follow you on social media.
- Recommended frequency depends on the industry, and we are happy to help you find the right balance.
- Feel free to use a publishing tool to schedule posts in advance.
KPI
- Define your KPIs that you follow up regularly to measure your success. Some good KPIs to follow are:
- Reach: How many people you reach
- Impressions: How many times your post has been viewed
- Engagement: How many people have interacted with your content (liked/commented/shared)
- Engagement rate: What percentage of those who have seen your content interact with it
- Number of followers: How many new followers you have gained during a specific period
- Not all KPIs are always equally important; they should be based on the objective to ensure relevant measurement.
At Hive Creatives, we have extensive expertise in organic social media. Our experts can help your business with all aspects to ensure that you successfully reach your business goals using your organic channels. We can help you with everything from strategy to production of creative material, implementation and community management.
read more about our social media services here
Contact us and we will come up with a tailor-made solution for your company!
