Channel and Content Strategy per Platform
We start with your business goals, target audience, and tone of voice – then build a channel strategy where each platform has a clear role. What works on LinkedIn (thought leadership, employer branding, B2B leads) is not what works on TikTok (UGC, quick hooks, native aesthetic) or Instagram (visual brand, Reels, Shopping). We map content pillars, format mix, and publishing frequency to clear KPIs per channel.

In-house Creative Production – Photo, Video, Reels, and TikTok
Creativity is the biggest leverage in social media today. Our in-house team of photographers, video producers, copywriters, and motion designers produce scroll-stopping static content, Reels, TikToks, Shorts, carousels, longform video, and podcasts – all adapted for each platform’s format, ratio, and attention span. Fast lead times and consistent branding across all channels.
Paid Social – Meta, LinkedIn, TikTok, and Pinterest Ads
Organic reach is no longer enough. We build and optimize paid social campaigns in Meta Ads Manager (Facebook/Instagram), LinkedIn Campaign Manager, TikTok Ads Manager, and Pinterest Ads – with a clear funnel structure (prospecting, retargeting, retention), Advantage+/ABM strategies, and server-side tracking via Conversions API, LinkedIn Insight Tag, and TikTok Events API.
Community Management and Organic Growth
We respond to comments, DMs, and reviews in your name, identify UGC and brand mentions, and build relationships with micro-influencers and brand advocates. Consistent social listening in Sprout Social, Meltwater, or Hootsuite provides insights into what your target audience is actually talking about – and what you should address in your next content.
Influencer Marketing and Creator Collaborations
We identify, brief, and manage collaborations with influencers and creators in Sweden and the Nordics – from micro-influencers (5-50k followers) who drive conversion to macro and brand ambassadors who build reach. Clear briefs, measurable attribution via promo codes and influencer tracking, and correct handling of sponsorship labeling according to KO and PMI.
Measurement, Reporting, and Social ROI
We measure more than likes. Reach, engagement rate, sentiment, share of voice, CTR, CAC, ROAS, and attributed pipeline are tracked in GA4, Meta Business Suite, LinkedIn Analytics, TikTok Analytics, and Looker Studio. Monthly reports with a clear story: what worked, why, and how we scale next month.
