URL & Language Strategy (ccTLD/subdomain/subfolder)
ccTLD (example.se), subdomain (se.example.com), or subfolder (example.com/se/) – we recommend the structure that best suits your expansion, budget, brand strategy, and organic growth potential. Pros/cons documented with ranking and authority analysis.
Hreflang in Order
Correct hreflang implementation (HTML head, HTTP-header, or XML-sitemap) preventing duplicate content, incorrect language versions in SERP, and cannibalization between markets. Validated in Search Console International Targeting and Merkle hreflang tests.
Localized Content – Not Just Translation
Translation isn’t enough. We adapt copy, tone of voice, keywords, CTAs, currency, dates, units of measurement, customer case studies, reviews, and local payment methods to each market’s search landscape and cultural expectations.
Market-Specific Keyword & SERP Analysis
Keyword analysis per market (Ahrefs, Semrush, local tools like Sistrix for DE), SERP analysis with local competitors and content gaps – ensuring you don’t use Swedish keywords in Germany or English in France.
Geo-IP, CDN & Technical Details
Geo-IP redirects with a fallback to language switcher (never hard redirects), CDN in the correct regions (Cloudflare, Fastly, Akamai), separate Google Search Console properties per market, and separate Google Business Profile per country/city.
Get started with international seo.
We run a free analysis, present a plan and send you a proposal – all within a week.
