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Service

YouTube Advertising

YouTube Advertising with Skippable in-stream, Bumper, Shorts, and Demand Gen - creative production, brand lift, and full-funnel measurement in GA4.

How we help you

More growth. Less friction. Real results with youtube advertising.

YouTube is the world’s second-largest search engine and Sweden’s most-used video platform - with Connected TV, Shorts, and in-stream formats reaching both Gen Z and 50+ simultaneously. We structure, produce, and optimize YouTube campaigns from brand awareness to performance: Skippable in-stream, Bumper Ads, Non-skippable, In-feed, YouTube Shorts, and Demand Gen - driven by business objectives and with view-through attribution linking every view to revenue.

YouTube Strategy and Funnel Structure

We start with your business goals and customer journey, then choose the right YouTube format for each phase. Bumper Ads (6s) and Non-skippable for broad reach and brand frequency, Skippable in-stream for engaged reach, In-feed Ads for intent-driven discovery, Shorts for Gen Z and TikTok-overlap, and Demand Gen to create demand across the entire Google ecosystem (YouTube, Discover, Gmail).

YouTube Strategy and Funnel Structure - youtube advertising

Demand Gen Campaigns and Performance Formats

Demand Gen replaces Discovery Ads and is Google’s answer to paid social. We build Demand Gen campaigns with audience signals, custom segments, and lookalikes – and visual-focused creatives (single image, carousel, short-form video) that run across YouTube Home, In-feed, Watch Next, Discover, and Gmail. The result is scalable reach with performance goals instead of just CPM.

YouTube Shorts and Connected TV (CTV)

YouTube Shorts boasts over 70 billion daily views and is one of the most cost-effective ways to reach Gen Z. We produce vertical short-form video (9:16) and run Shorts ads alongside Connected TV campaigns on smart TVs and TV apps for Bonnier, SVT content, and premium inventory – ensuring reach covers both mobile and the living room.

Creative Production – Hook, Story, and CTA for Video

Attention on YouTube is decided in the first 5 seconds. Our in-house team of video producers, scriptwriters, and animators produces ads with strong hooks, clear story arcs, and crystal-clear CTAs – adapted for each format (6s Bumper, 15s Skippable, 30s longform, vertical for Shorts). We also adapt existing content for YouTube formats instead of starting from scratch.

Audiences, Audience Signals, and First-Party Data

We use custom intent (keywords from Search), affinity, in-market, demographics, life events, and remarketing lists – combined with first-party data (Customer Match) and YouTube-specific signals like channel views and engagement. For B2B, we complement with LinkedIn-style targeting via custom segments based on company websites and B2B keywords.

Measurement, Brand Lift, and Attribution

We measure more than views and watch time. Brand Lift Studies, Conversion Lift, and Search Lift measure actual brand impact, while Google Ads enhanced conversions and GA4 capture view-through conversions and pipeline effect. Reporting in Looker Studio links YouTube spend to CAC, ROAS, and multi-touch attribution across the entire funnel.

Get started with YouTube Advertising.

We run a free analysis, present a plan and send you a proposal – all within a week.

Call us directly

30 min · No obligations · Reply within 24h

Next step

Ready to start your process?

Book a no-strings conversation — we'll go through your goals and sketch out the way forward.

Pricing

What does YouTube Advertising cost ?

It depends on you, your situation and your goals. Here's how we put together a tailored proposal:

1

Step 1

We have a meeting where we walk through everything.

2

Step 2

First we analyze your challenges and goals.

3

Step 3

We map out where you are today and what it takes to get there.

4

Step 4

You get a free, tailored proposal from us.

Common questions about YouTube Advertising

FAQ about YouTube Advertising.

Here we answer the most common questions about YouTube Advertising - what it is, what it costs and how Hive Creatives helps you grow.

Want to get started with YouTube Advertising?

Let's talk YouTube Advertising.

Book a free 30-minute consultation. We go through your goals, current state and how YouTube Advertising can drive your business forward – no sales pitch.

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