Google Ads

More growth. Less friction. Real results with google ads.

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What does Google Ads cost ?

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Common questions about Google Ads

FAQ about Google Ads.

Here we answer the most common questions about Google Ads - what it is, what it costs and how Hive Creatives helps you grow.

• What is Google Ads and how does advertising on Google work?

  Google Ads (formerly Google AdWords) is Google’s advertising platform where companies pay to appear in search results, on YouTube, in Gmail, on Discover and across the Display Network. Advertising works through an auction: you bid on keywords or audiences, and Google decides placement based on bid, quality score and expected effect. At Hive Creatives we combine Search, Performance Max, Shopping and YouTube into one coherent Google Ads strategy that drives measurable pipeline and sales – not just clicks.

• What does Google Ads advertising cost and what does your Google Ads service cost?

  Ad spend on Google Ads depends entirely on industry, keywords and competition – CPC in Sweden typically ranges from EUR 0.30 to EUR 7.50 per click. Our agency fee for ongoing Google Ads management typically ranges from EUR 800 to EUR 3,000 per month depending on account size, campaign types and reporting needs. Setup of a new account, tracking and feed optimization are quoted separately. We always start with a free initial meeting and come back with a transparent proposal – no hidden costs.

• How long does it take before Google Ads delivers results?

  Search campaigns can generate leads and sales in the first week, but the learning phase for bids and algorithm typically takes 2-4 weeks. Performance Max and Shopping usually need 4-8 weeks of data before optimization stabilizes. Expect 1-3 months before the account performs at full capacity – and then continuous optimization where CPA drops and ROAS grows as we feed the algorithm the right conversion data.

• What's included in your Google Ads service?

  Our Google Ads service includes strategy and account structure, campaign builds for Search, Performance Max, Shopping and YouTube, keyword and negative keyword analysis, GA4 and server-side tracking via Google Tag Manager, Enhanced Conversions and offline conversions, creative production for ads and video, weekly optimization of bids, asset groups and audiences, plus a monthly Looker Studio report focused on CAC, ROAS and pipeline. Everything is led by a senior Google Ads strategist as your main contact.

• What is Performance Max and how does it differ from Search campaigns?

  Performance Max (PMax) is Google Ads’ automated campaign type advertising across the entire Google ecosystem – Search, Display, YouTube, Gmail, Discover and Maps – steered by Google’s AI and your business goals. Search campaigns, in contrast, focus on keywords with clear buying intent and give you more manual control. In practice we combine both: Search captures bottom-of-funnel demand with high intent, while PMax scales reach and finds new customers using audience signals, asset groups and first-party data.

• Do you help with Google Shopping and product feeds?

  Yes – for e-commerce brands, Google Shopping and Performance Max are often the biggest lever. We optimize Google Merchant Center, work with titles, attributes, custom labels, GTIN and image requirements, set up Shopping and PMax campaigns that prioritize products by margin and stock level, integrate dynamic remarketing and make sure the product feed is technically correct per Google’s guidelines. We also handle pricing strategy, competitive analysis and feed management through tools like Channable or DataFeedWatch when needed.

• Are you a certified Google Ads agency / Google Partner?

  Yes – Hive Creatives is a Google Partner and our team is certified in Search, Display, Shopping, Video, Measurement and Apps. That means we’re continuously trained, have direct access to Google and get beta features before they roll out broadly. As a certified Google Ads agency we follow best practice for tracking, quality score and consumer protection – and we report transparently on what actually moves your business.

• Why should we choose Hive Creatives as our Google Ads agency?

  We’re a Google Ads agency that combines senior specialist expertise with strategy, design, development and tracking under one roof. That means we don’t just optimize bids – we improve landing pages, feeds, measurement and creative in the same engagement. No lock-ins, transparent reporting and a dedicated strategist as your main contact. Book a free Google Ads review and we’ll show you concretely what opportunities you have in paid search.