Conversion Optimization

Our CRO (Conversion Rate Optimization) service empowers B2B companies, SaaS businesses, and e-commerce brands to maximize the value of their existing traffic. We achieve this through hypothesis-driven A/B testing, qualitative and quantitative analysis, and iterative improvements to landing pages, forms, checkout flows, and entire funnels. CRO is the fastest lever for digital growth: an uplift from 1.5% to 2.5% conversion means 67% more revenue without increasing traffic spend. We leverage GA4, Hotjar, Microsoft Clarity, VWO, Optimizely, Convert, Google Optimize alternatives, and native Shopify and Webflow A/B testing tools.

Data, Hypotheses, and Prioritization (ICE/PIE)

We start with a structured CRO audit: GA4 funnel analysis, form data, heatmaps, and session replays (Hotjar, Microsoft Clarity, Fullstory), qualitative interviews, and on-site surveys (Hotjar Ask, Sprig). Insights are formulated as testable hypotheses and prioritized using ICE or PIE – ensuring we always test what yields the highest expected lift for the lowest effort.

A/B Tests with a Solid Statistical Foundation

We build A/B, multivariate, and bandit tests in VWO, Optimizely, Convert, or platform-native tools (Shopify, Webflow) – with correct sample size, statistical significance (95%+), power, MDE (minimum detectable effect), and test duration (at least 2 full business cycles). We only release winners into production and document both wins and losses – learning from a failed test is often more valuable than a win.

Landing Pages, Forms, and Checkout Flows

We optimize the pages where money is actually made: PPC landing pages matched to keywords and ad copy, B2B forms with smart field reduction and progressive profiling, Shopify and WooCommerce checkouts with Klarna/Shop Pay/Apple Pay, as well as SaaS onboarding and trial-to-paid flows. Everything is tested against real KPIs – not against what looks good in Figma.

Personalization and Segmented Experiences

When A/B testing reaches its limits, we move on to personalization: segmented experiences per traffic source, geography, device, returning vs. new visitor, customer segments (B2B account size, e-commerce value), and behavior. Implemented via Dynamic Yield, VWO Personalize, Optimizely Personalization, or natively in Shopify/Webflow.

Tracking, GA4, and Server-Side Measurement

CRO is worthless without proper measurement. We set up GA4 with a correct event structure, e-commerce tracking (purchase, add_to_cart, begin_checkout), enhanced conversions, server-side tracking via GTM Server (Stape, Cloudflare Workers), and Consent Mode v2 for GDPR compliance. Everything is documented in a measurement plan that actually makes sense.

Iterative Improvement as Part of the Growth Engine

CRO is not a project – it is a continuous process. We run weekly optimization sprints, monthly reports with test outcomes, quarterly CRO roadmaps, and close collaboration with performance and content teams. The result is a measurable upward conversion curve and documented ROI per invested Euro.

Get started with conversion rate optimization (cro).

We run a free analysis, present a plan and send you a proposal – all within a week.