Our digital strategy service helps Swedish and Nordic companies translate business goals into an executable digital strategy – one that truly moves the needle in pipeline, revenue, and market share. Digital strategy is not about having an opinion on TikTok or AI; it is about identifying the channels, campaigns, metrics, and investments that deliver the highest expected ROI, given your business model, target audience, and competitive landscape. We work with current state analysis, channel mix modeling, attribution (GA4, MMM, multi-touch), a prioritized 12-24 month roadmap, and ongoing strategic sparring with leadership, marketing, and sales.
Digital Current State Analysis and Maturity Assessment
We conduct a structured current state analysis of your digital channels (SEO, paid search, paid social, organic social, email, partner, PR), measurement (GA4, GTM, server-side, CRM integration), processes, organization, and tech stack. Combined with a digital maturity assessment per dimension (strategy, data, creative, technology, organization), you get a fact-based starting point – no guesswork.
KPI Tree, North Star Metric, and Attribution
We define a clear KPI tree from North Star Metric (ARR, GMV, MQL, active users) down to operational channel goals – and ensure that measurement actually works: GA4 event structure, server-side tracking via GTM Server, Consent Mode v2, CRM attribution (HubSpot, Salesforce, Pipedrive), and Marketing Mix Modelling (MMM) to understand incremental effect beyond last-click.
Channel Strategy and Budget Allocation
We model the channel mix based on CAC, ROAS, LTV, and pipeline contribution per channel – and prioritize budget where marginal return is highest. SEO, Google Ads, Performance Max, Meta, LinkedIn, YouTube, TikTok, email, partner, and affiliate are weighed against each other with clear methodology – not according to this is how we have always done it.
Prioritized Roadmap and 12-24 Month Plan
The strategy culminates in a concrete, prioritized 12-24 month roadmap, broken down by quarter – with clear initiatives, owners, deliverables, budget, and expected impact. The roadmap is followed up monthly and adjusted quarterly based on outcomes, ensuring the strategy is dynamic – not a PowerPoint on a shelf.
Ongoing Strategic Sounding Board and Management Report
We serve as your ongoing strategic sounding board – providing monthly management reports with KPIs per channel, quarterly strategy reviews, sparring with the CEO, CMO, and Head of Sales, as well as operational support in prioritizing among campaigns, initiatives, and investments.