Technical Foundation – Hosting, Caching & Core Web Vitals
Hosting on Kinsta, WP Engine, Cloudways, or managed AWS, caching via LiteSpeed Cache, WP Rocket, or Cloudflare APO, image optimization (WebP/AVIF, lazy loading, srcset), font-display: swap, and critical CSS – for LCP under 2.5s, INP under 200ms, and CLS under 0.1.
Theme & Architecture (Block Themes)
Theme and block structure delivering clean semantic HTML, fast rendering, and clear information architecture. We utilize block themes (FSE), GeneratePress, Kadence, or custom-built themes – never page builders like Elementor or Divi for SEO-critical pages.
Yoast, Rank Math, or SEOPress
Secure setup of Yoast SEO, Rank Math, or SEOPress with correct taxonomy indexing, breadcrumbs, schema.org, XML sitemaps, and management of categories, tags, and author pages (often noindex).
Schema.org & Structured Data
JSON-LD via Rank Math, Yoast, or custom plugins for Organization, Article, Product, FAQPage, HowTo, BreadcrumbList, and Review – validated and optimized for rich results and AI Overviews.
Editorial Workflow & Training
Templates (block patterns), checklists, on-page guides, and training for editors to publish SEO-friendly content (correct H-structure, internal linking, alt-text, meta description, schema blocks) without needing to understand the code.
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