Email Strategy and Customer Journey Mapping
We map your customer journey from the first visit to loyal repeat buyer, defining which flows, campaigns, and touchpoints drive the most value. Welcome series, abandoned cart, browse abandonment, post-purchase, win-back, VIP, and anniversary flows for e-commerce – lead nurturing, sales enablement, and customer onboarding for B2B. Clear KPIs per flow: open rate, CTR, conversion rate, and attributed revenue.
Klaviyo, Mailchimp, HubSpot, and ActiveCampaign
We are certified specialists in Klaviyo (Shopify/WooCommerce), Mailchimp, HubSpot Marketing Hub, ActiveCampaign, Brevo (Sendinblue), and Salesforce Marketing Cloud. We set up accounts from scratch or migrate from existing platforms without losing data, lists, or automations – and connect with your CRM, e-commerce platform, and ad platforms for a holistic view.
Segmentation and Personalization
Segmentation is the difference between emails that get opened and emails that go to spam. We build dynamic segments based on behavior (clicks, purchases, browsing), demographics, RFM analysis (Recency, Frequency, Monetary), product category, and engagement level. Personalization by name, product, price, and content with dynamic blocks significantly increases relevance, open rates, and conversions.
Design, Copy, and Responsive Email
We design and code email templates that work in Gmail, Outlook, Apple Mail, and all mobile clients – with dark mode support, accessible HTML, alt-texts, and responsive layouts. Copy written for scanning, with clear CTAs, a relevant offer hierarchy, and subject lines that actually get opened (without landing in the Promotions tab).
Deliverability, DMARC, and Technical Setup
High deliverability starts with technology. We set up SPF, DKIM, DMARC, and BIMI for your domain, manage IP warmup during migration, monitor sender reputation in Google Postmaster Tools and Microsoft SNDS, and continuously clean lists of hard bounces and inactives. The result is that emails land in the inbox – not in Promotions or spam.
A/B Testing, Reporting, and Continuous Optimization
We A/B test subject lines, preheaders, sender names, CTAs, content, and send times weekly. Monthly reports in Looker Studio with open rate, CTR, conversion rate, revenue per recipient (RPR), churn, and list growth – so you see exactly what each flow and campaign contributes to total revenue.
Get started with email marketing.
We run a free analysis, present a plan and send you a proposal – all within a week.
