We are a business development firm that helps Swedish and Nordic companies – from scale-ups and B2B businesses to established brands and the public sector – connect business goals with digital strategy, branding, communication, and measurable execution. Business development is not just a strategic PowerPoint gathering dust on a shelf. It is a living process where positioning, target audience selection, channel strategy, measurement, and organization are intrinsically linked to pipeline, ARR, CAC, LTV, and market share. We act as a strategic sounding board, management support, and operational partner through workshops, current state analysis, prioritized roadmaps (12-24 months), go-to-market execution, and ongoing sparring with CEOs, marketing directors, and sales managers.
Current State Analysis, Business Diagnosis, and Digital Maturity Assessment
We start with a structured current state analysis: business model, revenue mix, customer segments, CAC/LTV ratio, churn, pipeline conversion, market share, and competitive landscape – combined with a digital maturity assessment across channels (SEO, paid, social, email, partner), measurement (GA4, CRM, attribution), processes, and tech stack. The result is a fact-based picture of where you actually stand – not where you think you stand.
Business Strategy, Positioning, and Differentiation
We work with Porter, Blue Ocean, Jobs-to-be-Done, and positioning frameworks (April Dunford, 7 Powers) to identify your unique differentiation – what you do, for whom, why it matters, and why you are chosen. Clear positioning is the leverage behind everything else: pricing, margins, marketing efficiency, and the ability to own a category keyword in Google and in the customer mind.
Digital Strategy and Prioritized Roadmap
We translate business goals into a digital strategy with clear KPIs per channel and phase (awareness, consideration, conversion, retention, expansion), a prioritized 12-24-month quarterly roadmap, and budget allocation per channel based on expected ROI, CAC, and margin. The strategy is not 80 slides – it is a living document that guides weekly priorities.
Go-to-Market and Product Launches
We plan and execute go-to-market strategies for new products, services, markets, or target audiences – from ICP definition and buyer personas, value proposition canvas, pricing and packaging, to messaging, sales enablement, campaign concepts, and launch plans across PR, paid, organic, email, and partners. All measured against pipeline goals and attributed revenue.
Brand, Communication, and Channel Strategy
We link the business strategy to the brand platform, communication platform, and channel strategy – ensuring positioning, tone of voice, messaging, and channel mix form a cohesive whole instead of silos. This is the difference between a brand that drives pipeline and one that merely produces content.
Strategic Sounding Board and Ongoing Management Support
Business development is not a one-off project. We serve as your ongoing strategic sounding board – quarterly strategy reviews, monthly management reports, sparring with CEO, marketing, and sales managers, as well as operational support in board meetings, investor presentations, and organizational decisions. We help you make the right decisions – not just produce deliverables.
