Technical SEO is the foundation on which all other SEO work rests. It’s about ensuring that your website is technically optimized so that search engines like Google can crawl, index, and understand your content correctly. If the technical structure is lacking, it doesn’t matter how good your texts or links are – you risk losing both visibility and traffic.
A technical SEO optimization involves reviewing and improving important elements such as loading time, mobile friendliness, internal links, page structure, sitemaps, redirect logic, HTTP status codes, security (HTTPS), canonical tags, and much more. We identify hidden errors, bottlenecks, and overlooked details that can have a big impact on your rankings – without you even noticing.
For companies that want to build a long-term and competitive presence in organic search, technical SEO is not an option. It’s a prerequisite. And when the technical foundation is in place – then the rest of your SEO work can really start to deliver.
Technical SEO is crucial for your website to perform in search results at all. Without a technically sound foundation, you risk that search engines will not be able to read, understand or display your content – no matter how good it is.
Shortcomings such as slow loading times, broken links, incorrect redirects or poor mobile adaptation not only affect how Google perceives your website, but also how users interact with it. The result? Lower rankings, reduced visibility and lost traffic.
Examples of common technical SEO problems we often find:
- Pages that are not indexed correctly
- Errors in sitemap or robots.txt
- Duplicate indexed pages without canonical
- Low Core Web Vitals score
- Missing ALT tags or errors in structured data
Investing in technical SEO is therefore not just about “getting the code right” – it is a concrete way to improve your presence, strengthen the user experience and create better conditions for converting visitors into customers.