We are a web design service in Stockholm crafting user-friendly, accessible, and conversion-driven websites for B2B companies, SaaS businesses, e-commerce, and brands aiming for digital growth. Web design is not about delivering a pretty PSD – it is about UX research, information architecture, visual hierarchy, microinteractions, accessibility compliant with WCAG 2.2, and a Figma design system that scales across teams and products. We integrate UX/UI design with Conversion Rate Optimization (CRO), technical SEO, and Core Web Vitals from the design phase itself – ensuring the design not only looks great in Figma but also ranks on Google, loads quickly on mobile, and genuinely drives leads, sales, and brand value when it meets real users.
\n\n\n\nResearch-driven UX before a single pixel is drawn
\n\n\n\nWe start with user research – deep dive customer interviews, quantitative data from GA4, heatmaps and session replays in Hotjar/Microsoft Clarity, as well as competitor and benchmark analysis. We map the customer journey, identify friction points, and define clear jobs-to-be-done before we begin wireframing. The result is design decisions rooted in real data, not the AD\u2019s personal preference.
\n\n\n\n
UI design that converts and strengthens the brand
\n\n\n\nWe design interfaces that balance brand identity, conversion, and usability. Clear visual hierarchy, distinct typography, accessibility-first color systems (WCAG 2.2 AA contrast), thoughtful micro-interactions and animations (Framer Motion, GSAP) that guide the user without distraction. We design for mobile-first, for dark mode, for large screens, and for real edge cases – not just the hero shot in the pitch deck.
\n\n\n\nDesign systems and component libraries in Figma
\n\n\n\nWe build scalable design systems in Figma with design tokens (color, typography, spacing, radius, shadow), variables for light/dark mode and multi-brand, components with variants and auto-layout, and clear documentation. The design system is linked to the codebase via Tailwind CSS, shadcn/ui, Radix, or custom React components – ensuring design and development speak the same language and new pages can be built in days instead of weeks.
\n\n\n\nAccessibility according to WCAG 2.2 and the European Accessibility Act
\n\n\n\nAccessibility is not an afterthought – it is a legal obligation under the European Accessibility Act (EAA) from June 2025 and a design principle that makes the web better for everyone. We design according to WCAG 2.2 AA: keyboard navigation, screen reader support, focus states, ARIA attributes, semantic HTML, contrast requirements, motion and animation control. We test with real assistive technologies (VoiceOver, NVDA) and deliver accessible prototypes – not accessibility bolted on post-launch.
\n\n\n\nConversion optimization and SEO already in the design phase
\n\n\n\nWe design for conversion from the first wireframe – clear CTAs, friction-free forms, social proof, FAQ sections with JSON-LD, and landing pages structured around intent. SEO is built into the design: H1/H2 hierarchy matching keywords, semantic HTML, fast images (WebP/AVIF, srcset), Core Web Vitals (LCP, INP, CLS) within Google\u2019s thresholds, and a share image (og:image) per page.
\n\n\n\nDesign handoff and ongoing design management
\n\n\n\nWe deliver a tight handoff to the development team with Figma Dev Mode, documented design tokens, interaction specifications, and close collaboration throughout the build. After launch, we provide ongoing design management – new pages, campaigns, A/B tests, and iterative improvements based on real user data. Web design is not a project – it is a living product.
\n\n\n\nGet started with web design.
\n\n\n\nWe run a free analysis, present a plan and send you a proposal – all within a week.
\n