SEM Strategy Built on Business Goals
We always start with your business goals, margins, and customer journey – not with campaign types. From there, we select the right mix of Search, Shopping, Performance Max, Demand Gen, and Microsoft Ads, define audiences with first-party data, and establish a competitive keyword strategy for each funnel stage. A clear account structure, smart segmentation, and correct match types ensure every euro works towards revenue – not just impressions.
Google Ads and Microsoft Advertising
As a certified Google Partner, we build Google Ads accounts from scratch or clean up existing setups that are leaking budget. We work with Search, Shopping, Performance Max, YouTube, and Discovery, as well as Microsoft Ads (Bing, Edge, LinkedIn Audience Network) to reach audiences that are often more affordable and qualified than on Google alone – perfect for B2B and premium segments.
Shopping & Performance Max for E-commerce
For e-commerce, we optimize Google Merchant Center, product feeds, and feed rules in Channable or similar platforms – ensuring products are displayed for the right searches with the correct price, stock status, and quality score. Performance Max campaigns are structured with asset groups per product category, audience signals, and custom labels for margin-based bidding. The result is higher ROAS, lower CAC, and full control over which products truly scale.
Server-side Tracking and GA4
Broken measurement equals broken decisions. We implement Google Tag Manager (GTM) server-side, enhanced conversions, consent mode v2, and GA4 with custom events and e-commerce tracking. We connect CRM, offline conversions, and LTV data to ad platforms so that Google AI optimizes for actual revenue, not just lead forms – even in a cookie-less future.
SEO and SEM in Synergy
SEM and SEO should complement each other, not compete. We share keyword data, SERP insights, and conversion data between channels: SEM rapid feedback informs SEO strategy on which terms truly drive business, and SEO content provides SEM with better landing pages, higher quality scores, and lower CPC. Consolidated reporting shows total search share of voice and cross-channel ROI.
Landing Pages and CRO
Good ads with bad landing pages are wasted budget. We design and build fast, mobile-responsive landing pages with clear USPs, social proof, and frictionless CTAs – optimized for Core Web Vitals and Lighthouse 95+. Continuous A/B testing on headlines, forms, offers, and hero sections increases conversion rates month by month without increasing budget.
Reporting, Optimization, and Transparency
Weekly optimizations of bids, keywords, negative keywords, asset groups, audiences, and creative assets. Monthly reports in Looker Studio focusing on CAC, ROAS, pipeline, and margin – not fluffy metrics like isolated CTR. A dedicated strategist is your main contact, no lock-in contracts, and full insight into your account so you always own your data and strategy.
Get started with sem – search engine marketing.
We run a free analysis, present a plan and send you a proposal – all within a week.
