Category & PDP Optimization
Optimized titles, meta descriptions, H1, category text (top-of-category or bottom-of-category depending on UX), breadcrumbs, internal linking from and to related categories and PDPs, as well as schema.org/Product, Offer, AggregateRating, and Review for rich snippets in SERP.

Faceted Navigation & Filter SEO
We identify filter combinations with search volume (e.g., black sneakers size 42) and index them as separate landing pages, blocking the rest via robots.txt or noindex – so you rank for longtail without bloating your index with thin content.
Product Feed & Merchant Center
Optimized product feed for Google Merchant Center, Microsoft Merchant Center, Facebook Catalog, and price comparison sites (Prisjakt, PriceRunner) – titles, attributes, GTIN, and categories that work for both Shopping ads and organic visibility.
Technical Scale – Sitemap, Pagination, Canonicals
Sitemap strategy for large catalogs (segmented XML sitemaps), pagination (rel=prev/next is dead – we use self-canonical + view-all or infinite scroll with correct SSR), canonicals for product variants, and handling of out-of-stock products.
Core Web Vitals for PLP & PDP
Core Web Vitals (LCP, INP, CLS) are optimized for product listing pages (PLP) and product detail pages (PDP) – where images, lazy loading, image optimization (AVIF/WebP), edge caching, and add-to-cart-INP have the greatest impact.
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