Performance per URL
We measure traffic, clicks, impressions, CTR, position, conversions, internal linking, backlinks, and engagement per URL via GA4 and Search Console – categorizing pages as Keep, Update, Consolidate, Redirect, or Delete (the Decay model).
Cannibalization & duplicate content
Pages competing for the same keywords are identified via Search Console multi-position analysis and Ahrefs. A consolidation plan including 301 redirects, canonical updates, and content merges is then developed.
Content gap against top 3 competitors
We map keywords your top 3 competitors rank for but you don’t (content gap) – and pinpoint which topic clusters, pillar pages, and cluster content you need to build.
Refresh plan with prioritization
A prioritized list of pages to update (content refresh can yield 30-100% traffic growth for existing URLs), merge, remove, or create new content for – with estimated impact and effort per action.
AI Overviews & E-E-A-T check
We also audit how well your content performs in Google AI Overviews and LLM citations – identifying pages that require E-E-A-T updates (author bios, source references, dates, expert quotes).
Get started with content analysis.
We run a free analysis, present a plan and send you a proposal – all within a week.
