Instagram Strategy & Funnel Structure
We start with your business goals, target audience, and brand – then we build a funnel that aligns with Instagram’s customer journey: prospecting for cold audiences, retargeting for website visitors and email subscribers, and retention for existing customers. A clear campaign structure in Meta Ads Manager with the right campaign objectives (Sales, Leads, Engagement, Awareness) and separate budgets per phase ensures controlled scaling.

Reels, Stories, and Shopping Ads
Reels are currently the fastest-growing format with lower CPM and higher engagement than traditional Feed ads. We produce scroll-stopping Reels (short-form video, 9:16), Stories ads with interactive elements (polls, quizzes, swipe-up), carousels, static ads, and Shopping Ads with product tags directly in the image. Everything is adapted for the platform’s aesthetics and attention span.
Advantage+ Shopping and Dynamic Product Ads
Meta’s AI-driven Advantage+ Shopping Campaigns (ASC) and Dynamic Product Ads (DPA) effectively scale Instagram sales – if fed with the right product feed and signals. We connect your catalog from Shopify, WooCommerce, Centra, or Channable to Meta Commerce Manager, set up custom labels for margin-based bidding, exclusion rules, and retargeting flows that actually drive profitable sales.
Creative Production – Photo, Video, Motion, and Reels
Creative is the biggest leverage on Instagram. Our in-house team of photographers, video producers, motion designers, and copywriters produce visual styles, Reels with hooks in the first 1-3 seconds, UGC-style video, motion graphics, and carousels adapted to the brand’s tone. We A/B-test new creatives weekly and analyze creative fatigue to keep CPM down.
Audiences, Lookalikes, and First-Party Data
With iOS restrictions and a cookie-less future, first-party data is crucial. We upload CRM lists, customer segments, and offline conversions to Meta for custom audiences and high-quality lookalikes – alongside the Conversions API and Advanced Matching. The result is audiences that actually convert, not just cheap clicks.
Meta Conversions API and Attribution
We implement the Meta Conversions API server-side via GTM, Stape, or native integration – with Aggregated Event Measurement, Advanced Matching, and deduplication. The result is up to 30% better attribution and an algorithm that optimizes for real revenue. Reporting in Looker Studio connects Instagram spend to GA4, CRM, LTV, and pipeline.
