TikTok Strategy and Funnel Structure
We start with your business goals, target audience, and brand positioning – then we build a TikTok funnel that matches the platform’s purchasing journey. TopView and Reach & Frequency for broad awareness, Spark Ads to boost organic content, Web Conversions/App Promotion for performance, and Shop Ads for e-commerce. Clear account structure in TikTok Ads Manager with separate campaigns per phase.

UGC-style Creative and TikTok-Native Content
Glossy ads die on TikTok. Our in-house team produces UGC-style videos, talking heads, before/afters, tutorials, demos, and challenges adapted for TikTok’s pace, sound, and hooks. We brief and collaborate with Swedish TikTok creators across all niches – from beauty and fashion to tech and B2B – to produce authentic content that actually works in the feed.
Spark Ads and Creator Collaborations
Spark Ads allow you to boost creators’ organic TikTok posts as ads – maintaining authenticity and often outperforming traditional in-feed ads by 30-150%. We identify, brief, and manage creator collaborations, set up Spark Ads permissions, and run performance campaigns with creators’ content – so you get both organic reach and paid scaling from the same video.
TikTok Shop and Shop Ads for E-commerce
TikTok Shop is growing rapidly in Sweden and the Nordics. We set up your TikTok Shop, connect product feeds from Shopify or WooCommerce, and run Shop Ads (Live Shopping, Video Shopping, Product Shopping) that allow users to purchase directly in the app. Combined with affiliate programs and creator collaborations, this creates a complete social commerce funnel.
TikTok Events API and Server-Side Tracking
The pixel is no longer enough – especially on iOS. We implement the TikTok Events API server-side via GTM, Stape, or native integration along with Advanced Matching and deduplication. The result is 20-30% better attribution, lower CPA, and an algorithm that actually optimizes for revenue and not just clicks that don’t convert.
Audiences, Lookalikes, and Creative Testing
We leverage TikTok’s targeting stack (interest, behavior, custom audiences, lookalikes, video interactions) and combine it with first-party data via Customer File Upload. Weekly creative testing of hooks, formats, and angles is crucial on TikTok, where creative fatigue occurs much faster than on Meta – often within 2 weeks. We roll out 5-15 new creatives per week to keep CPM low and performance high.
