ICP, Buying Committee & Search Journey per Role
We map search behavior per role within the buying committee (end-user, IT, security, management, procurement, finance) – because CTOs and CEOs search for different keywords, consume different content, and convert differently. Personas, keywords, and content are mapped to each role.
Funnel-Optimized Content (TOFU/MOFU/BOFU)
TOFU: educational pillar pages, comparison guides, industry reports. MOFU: customer case studies, ROI calculators, webinars. BOFU: product pages, integrations, pricing pages, reviews, demo pages – guiding leads from problem awareness to proposal requests.
ABM Support & Retargeting
SEO that generates visits from target accounts (matched via reverse-IP services like Albacross, Leadfeeder, or LinkedIn Insight Tag) – which are then retargeted in LinkedIn Ads, Google Ads, and Meta to accelerate deals.
Lead Scoring & CRM Integration
We connect SEO to HubSpot, Salesforce, Pipedrive, or Microsoft Dynamics with a robust UTM strategy, attribution, and lead scoring – ensuring every organic session and form fill can be tracked to MQL, SQL, opportunity, and closed-won.
MQL/SQL & Pipeline Reporting
We report on MQL, SQL, pipeline value, CAC, and payback period per topic cluster and landing page – within Looker Studio, connected to your CRM. Pipeline attribution (first-touch, last-touch, linear, time-decay) is transparently documented.
Get started with seo for b2b.
We run a free analysis, present a plan and send you a proposal – all within a week.