B2B Strategy and Account-Based Marketing (ABM)
We start with your ICP, target account list, and sales cycle – then we build a funnel that matches the B2B buying process. ABM campaigns with matched audiences (company lists with up to 300,000 accounts), contact lists, and website retargeting aimed at decision-makers in prioritized accounts. Clear segmentation per phase: awareness, consideration, decision, and retention.

Precision Audiences and LinkedIn Audience Targeting
LinkedIn’s greatest strength is its targeting precision. We build audiences based on job title, job function, seniority, company size, industry, skills, and education – combined with matched audiences, lookalikes, and predictive audiences. For the Swedish B2B market, we can reach exact CFOs at SaaS companies with 50-200 employees or IT managers at industrial companies in Skåne.
Sponsored Content, Lead Gen Forms, and Document Ads
Sponsored Content (single image, carousel, video) is the workhorse for B2B awareness and thought leadership. Lead Gen Forms are frictionless forms that auto-fill with LinkedIn profile data – perfect for whitepapers, demo bookings, and event registrations with 3-5x higher conversion rates than external landing pages. Document Ads drive downloads of case studies and reports directly in the feed.
Thought Leader Ads and Employee Advocacy
Thought Leader Ads allow you to boost posts from employees and leaders – which is one of the most engaging formats for 2024-2026. We combine this with strategic employee advocacy where sales teams, management, and experts publish regularly, and run Thought Leader Ads on the best posts to amplify reach and build personal brands linked to the company.
CRM Integration and Conversions API
We integrate LinkedIn with HubSpot, Salesforce, Pipedrive, and Microsoft Dynamics – so that leads from Lead Gen Forms go directly into the correct pipeline with accurate source-tagging. LinkedIn Conversions API and offline conversion tracking ensure that closed-won opportunities are fed back to LinkedIn’s algorithm – so that it optimizes for SQL and pipeline, not just MQL.
Pipeline Reporting and Multi-Touch Attribution
We don’t just report CPL and CPM – we report SQL, opportunities, pipeline value, and closed-won revenue per campaign. Multi-touch attribution in HubSpot, Salesforce Einstein, or Bizible shows LinkedIn’s role in the entire B2B customer journey: often the first touch that opens the door, even when Google or direct gets the last click. Looker Studio reporting connects marketing and sales data to a common pipeline view.
