Strategy and Channel Strategy Built on Business Goals
We start with the business – ICP, ARR goals, margin, sales cycle, and attribution – before selecting a single channel. Through market analysis, competitor mapping, and customer journey-mapping, we define which channels suit your funnel: paid search for purchase intent, paid social for demand generation, SEO for long-term visibility, and content/email for nurturing. A clear channel mix, KPI tree, and attribution model are in place before the first 0.09 EUR is spent.
Performance Marketing Across All Relevant Channels
We execute performance campaigns in Google Ads, Microsoft Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, YouTube, and Pinterest – driven by enhanced conversions, offline conversion tracking, and first-party data. Structured accounts, audience signals, and the right bidding strategies per phase (Search for intent, Performance Max and Advantage+ for scaling, ABM for B2B) ensure the budget works for pipeline, not just clicks.
SEO and Content for Long-Term Organic Growth
Paid media drives immediate volume, but SEO and content marketing build profitable pipeline over time. We combine technical SEO, topic clusters, pillar pages, on-page optimization, and digital PR with short-form and long-form content – so you rank for all critical keywords, appear in Google AI Overviews and ChatGPT answers, and see CAC fall month after month instead of rise.
Conversion Rate Optimization (CRO) and Landing Pages
Traffic without conversion is wasted budget. We design and build fast, mobile-responsive landing pages and optimize existing sites with data from Hotjar, Microsoft Clarity, GA4, and A/B tests in Convert or VWO. Continuous CRO on headlines, forms, pricing, checkout, and CTAs increases conversion rates and multiplies the effect of every ad euro.
Measurement, Attribution, and Server-Side Tracking
We set up GA4 with custom events and e-commerce, Google Tag Manager server-side, Meta Conversions API, LinkedIn Insight Tag, TikTok Events API, and consent mode v2 – ensuring measurement holds up even in a cookie-less world. Data flows into BigQuery and is visualized in Looker Studio with a focus on CAC, ROAS, LTV, and pipeline value – not just clicks.
Creative Production and Brand Building
We balance short-term performance with long-term brand building aligned with the 60/40 principle (Binet & Field). Our in-house team of designers, copywriters, and video producers delivers static ads, motion, Reels, TikToks, podcasts, long-form content, and brand campaigns – so brand awareness and performance grow in parallel.
Reporting, Optimization, and Dedicated Team
Weekly optimizations of bids, audiences, budget, and creative materials. Monthly report in Looker Studio with a clear narrative: what did we do, why, what were the results, and what is next. A dedicated digital strategist as your main contact, no lock-in periods, and full transparency in all accounts so you always own the data, creative, and strategy.
Get started with digital marketing.
We run a free analysis, present a plan and send you a proposal – all within a week.
