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Web development - SEO

Stiligt Design

Together with Stiligt Design, Hive Creatives built a completely new website covering planning, SEO, web development and web design - and it is today their most important lead channel.

Client

Stiligt Design

Industry

Interior & design – B2C/B2B

Services

Web development – SEO – Web design

About the business and the brief

Stiligt Design is an established brand in interior and design with a loyal customer base and a strong product portfolio. Before working with Hive Creatives, the digital presence was mainly an informational brochure site - a place where the company was described, but not a tool that actively brought in new customers. The brief was to flip the logic: the website should become an engine for leads, not just a digital business card. Hive Creatives owned strategy, keyword analysis, information architecture, web design, development, on-page SEO and conversion optimisation - with the goal that every page should carry both a clear keyword and a clear business purpose.

Challenge

Turning a passive brochure site into an active sales tool takes more than a new visual identity. It's about understanding the search intent behind every visit, packaging services in the customer's language (not the company's internal terminology), and building conversion flows that work around the clock. Stiligt Design operates in a competitive industry where both broad interior players and niche design houses fight for the same keywords. Add requirements for a fast technical foundation, mobile-first design, a clear CTA strategy and content that ranks on Google without losing the brand's tone - and the scope becomes clear.

Solution

We did a complete rebuild from the ground up. The information architecture was based on a thorough keyword analysis where every top- and mid-level page addresses a specific customer intent. Content was written to be search-optimised but in Stiligt Design's own tone - clear, warm and sales-driven. Technically we delivered a fast, mobile-first site with clean semantic structure, optimised Core Web Vitals and schema.org markup. The design lifts products and projects with large image areas and clear typography, and CTAs are built into every page - from hero to footer. On-page SEO includes internal linking, optimised meta fields, alt text and a structure that makes it easy to keep publishing new content without losing search ranking.Turning a passive brochure site into an active sales tool takes more than a new visual identity. It's about understanding the search intent behind every visit, packaging services in the customer's language (not the company's internal terminology), and building conversion flows that work around the clock. Stiligt Design operates in a competitive industry where both broad interior players and niche design houses fight for the same keywords. Add requirements for a fast technical foundation, mobile-first design, a clear CTA strategy and content that ranks on Google without losing the brand's tone - and the scope becomes clear.

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