GBG Cementdesign

GBG Cementdesign specializes in microcement – a material that combines raw aesthetics with functional durability. Based in Gothenburg, they deliver custom solutions for both private individuals and businesses looking to transform everything from bathrooms and kitchens to stairs, furniture, and public spaces.

When GBG Cementdesign set out to establish their digital presence from scratch, they turned to Hive Creatives. Our task was to create a brand-strengthening website – built to inspire, inform, and convert.

GBG Cementdesign had no previous website, which meant there was no established structure, digital profile, or technical platform to build upon. The challenge was to create a digital experience from the ground up – one that clearly communicates the unique qualities of microcement while reflecting the company’s craftsmanship, expertise, and the broad scope of its offering.

At the same time, the website needed to establish a solid foundation for future visibility and online growth.

We developed an entirely new website – covering everything from strategy and content to design, structure, and technology. The focus was on creating an inspiring user experience and a CMS that’s easy to manage internally.

• Brand-building design that highlights the craftsmanship behind every project.
• Structured navigation with dedicated pages for each application type – from floors and bathrooms to countertops and public spaces.
• SEO-friendly structure and content to enable organic visibility from day one.
• Responsive development in WordPress, with an easy-to-use backend that supports ongoing growth and content publishing.

GBG Cementdesign gained a clear and professional digital platform – an extension of their identity and a concrete tool to drive the business forward.

• The website serves as a hub for sales, inspiration, and information.
• The company has increased its visibility on Google thanks to a strong SEO structure.
• The number of incoming inquiries has grown as the site has gained traction in search results.
• The client can easily publish new case studies and blog posts to showcase their craftsmanship.