What is Marketing as a Service (MaaS)?
Marketing as a Service (MaaS) is an agile marketing solution that delivers customized, value-based services ranging from strategy development to execution. MaaS enables cost-effective, data-driven marketing, helping businesses grow and thrive.
Important KPIs for Marketers -2024
Every marketer has a big responsibility: finding new prospects, personalizing messages, and ultimately collaborating with the sales team to grow the business. However, quantifying the success of a marketing campaign can be challenging without a reference point. That’s why key performance indicators (KPIs) are essential. Not only do KPIs ensure everyone is meeting their goals […]
Why UGC Is Important for Ecommerce?
User-Generated Content (UGC) has become a cornerstone of modern e-commerce. UGC stands for user-generated content and consists of content created by consumers rather than brands, and includes everything from customer reviews and social media posts to images and short videos where customers show off products they have purchased. In e-commerce, UGC plays a crucial role […]
Marketing for beginners
Marketing for Beginners If you’re new to marketing, you might have a distorted view of it. You might picture a multi-million dollar Super Bowl commercial or a glowing billboard in Times Square. Marketing 101 Marketing is much more than that. It encompasses a variety of channels, tactics, and formats—and can work for any business on […]