More growth. Less friction. Real results with analytics and measurement.
Our analytics and measurement service sets up, quality assures, and manages digital measurement for B2B companies, SaaS businesses, and e-commerce brands that want to make decisions based on real data – not gut feelings or vanity metrics. We implement Google Analytics 4 (GA4), Google Tag Manager (GTM), server-side tracking via GTM Server (Stape, Google Cloud Run, Cloudflare Workers), Consent Mode v2 for GDPR compliance, Enhanced Conversions, Conversion API (Meta CAPI, TikTok Events API, LinkedIn CAPI, Pinterest Conversions API), and attribution modeling via Data-Driven Attribution, Marketing Mix Modeling (MMM), and multi-touch attribution. Everything is documented in a cohesive measurement plan – from event names and parameters to dashboards in Looker Studio and Power BI.
GA4 implementation, event structure, and measurement plan
We set up Google Analytics 4 from scratch or migrate from Universal Analytics – with a correct event structure based on GA4 recommended events (page_view, purchase, generate_lead, sign_up, add_to_cart, begin_checkout), custom dimensions, user properties, e-commerce measurement according to Enhanced Ecommerce spec, as well as accurate cross-domain tracking and internal traffic filtering. Everything documented in a measurement plan in Notion/Confluence that the entire team can follow.

Google Tag Manager and tag governance
We build Google Tag Manager containers with clear naming conventions, folders, variables, and triggers – avoiding a spaghetti mess of 200 tags that no one dares to touch. We implement dataLayer structure, custom events, a debug workflow via Tag Assistant and Preview Mode, as well as versioning and approval flows for changes.
Server-side tracking via GTM Server
Client-side tracking is blocked by ad blockers (30-40%), iOS Intelligent Tracking Prevention (ITP), and Safari/Brave – causing GA4 and Meta to lose 20-40% of conversions. We set up GTM Server-side on Stape, Google Cloud Run, or Cloudflare Workers – which provides better data quality, longer cookie lifespan (first-party context), lower client-side payload, and the ability to send data to multiple platforms via Conversion API without leaking PII.
Consent Mode v2 and GDPR-compliance
From March 2024, Google requires Consent Mode v2 to send data to Google Ads and GA4 in the EEA. We implement Consent Mode v2 (basic or advanced), connect it to a CMP (Cookiebot, OneTrust, Usercentrics, Iubenda), and correctly handle consent_default, consent_update, and consent_signals – ensuring both GDPR/ePrivacy compliance and maximum measurability via consent mode modeling and Enhanced Conversions.
Conversion API and Enhanced Conversions
We integrate Meta Conversions API (CAPI), TikTok Events API, LinkedIn Conversions API, Pinterest Conversions API, Google Ads Enhanced Conversions, and Microsoft UET Enhanced Conversions via GTM Server – ensuring that advertising platform algorithms receive richer and more accurate conversion data, even when client-side tracking is blocked. The result is lower CPA, higher ROAS, and improved optimization signals.
Attribution modeling, MMM, and multi-touch
Last-click attribution is dead. We set up Data-Driven Attribution in Google Ads and GA4, multi-touch attribution via CRM (HubSpot, Salesforce, Pipedrive), and if needed, Marketing Mix Modelling (MMM) via Robyn, LightweightMMM, or Meridian to understand the incremental effect of each channel beyond last-click – critical for correct budget allocation.
Looker Studio, Power BI, and executive dashboards
We build dashboards that actually answer the business questions management asks – not standard templates. Looker Studio and Power BI with data from GA4, Google Ads, Meta Ads, LinkedIn, Search Console, HubSpot/Salesforce, e-commerce platforms, and ad platforms via BigQuery, Supermetrics, or Funnel.io. Clear KPI hierarchy, automated weekly reports, and executive overview for the board.
Get started with analytics and measurement.
We run a free analysis, present a plan and send you a proposal – all within a week.
What does analytics and measurement cost?
It depends on you, your situation and your goals. Here is how we put together a tailored proposal:
- Step 1 – We have a meeting where we walk through everything.
- Step 2 – First we analyze your challenges and goals.
- Step 3 – We map out where you are today and what it takes to get there.
- Step 4 – You get a free, tailored proposal from us.
