Demand Gen

More growth. Less friction. Real results with demand gen.

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Pricing

What does Demand Gen cost ?

It depends on you, your situation and your goals. Here's how we put together a tailored proposal:

Common questions about Demand Gen

FAQ about Demand Gen.

Here we answer the most common questions about Demand Gen - what it is, what it costs and how Hive Creatives helps you grow.

• What is demand gen and why does it matter?

  Demand Gen is one of the keys to modern digital growth. Demand Gen is Google’s answer to Meta Ads and TikTok Ads – visual, social-like campaigns running on Google’s most engaging surfaces: YouTube, YouTube Shorts, the Discover feed, and Gmail Promotions. We build Demand Gen campaigns that create early-stage demand, replenish remarketing lists, and drive lookalikes based on your best customers – measured by view-through conversion, assisted conversions, and pipeline, not just last-click attributing. Companies that invest in demand gen with a serious partner like Hive Creatives don’t just build short-term traffic or a pretty surface – they build a digital foundation that generates leads, customers and brand value over time.

• What's included in your demand gen engagement?

  Our demand gen engagements include youtube, shorts, discover & gmail in one campaign, lookalike segments from crm and first-party data, video and image creative produced in-house, enhanced conversions and value-based bidding, brand lift and view-through measurement and full-funnel reporting in looker studio. We start with a needs analysis and workshop, set clear KPIs tied to your business, and then deliver in sprints with continuous feedback. You get a dedicated senior strategist as your main contact, monthly reports in Looker Studio and full transparency – from day one to ongoing optimization.

• What does your process for demand gen look like?

  Our demand gen process is built on seven steps: discovery, analysis, concept, production, quality assurance, launch and continuous measurement. We begin by understanding business goals, audience and current state – then build a roadmap with clear milestones, KPIs and deadlines. Our studio produces hook-first videos (3, 6, 15, 30 sec), Shorts in 9:16, static images, and carousels – all adapted to Demand Gen best practices. We systematically A/B test hooks, thumbnails, CTAs, and music, rolling out winners in new iterations. All work happens transparently through weekly check-ins so you always know what’s happening, why, and what’s next.

• How long does a demand gen project take?

  Timelines depend on scope, but a typical demand gen project at Hive Creatives runs from a few weeks for scoped efforts to 3-6 months for larger initiatives. For ongoing engagements we work in monthly sprints prioritizing activities with the greatest business impact. We’re always clear on the timeline in the quote so you know exactly what happens, when – and why.

• What does demand gen cost at a digital agency?

  Pricing for demand gen varies with ambition, competition and current state. Smaller, scoped demand gen projects can start at a few thousand euros, while strategic and ongoing engagements typically range from EUR 1,000 to EUR 4,000 per month. We always start with a free initial meeting, listen to your goals and come back with a transparent proposal – no hidden costs or lock-ins.

• How do you measure the results of demand gen?

  We measure demand gen against business goals, not fluff metrics. Depending on the engagement we track pipeline, revenue, CAC, ROAS, organic traffic, conversion rate and Core Web Vitals through GA4, Google Tag Manager, Search Console and Looker Studio. Server-side tracking and Enhanced Conversions ensure data is correct even when cookies are blocked. Every month you get a report tying each activity to a concrete business outcome.

• Which companies is your demand gen service for?

  Our demand gen service fits both small companies building their first real digital presence and established brands taking the next step. We work with clients across Sweden and internationally – from Stockholm to Malmö and beyond – in industries such as e-commerce, B2B services, SaaS, industry and consumer brands. What matters is the ambition to grow long-term – size matters less.

• Why should we choose Hive Creatives as our demand gen agency?

  Hive Creatives is a digital agency that combines deep specialist expertise in demand gen with strategy, design, technology and marketing under one roof. That means we don’t just deliver youtube, shorts, discover & gmail in one campaign or lookalike segments from crm and first-party data in isolation – we improve the whole in the same engagement. No lock-ins, transparent reporting and a dedicated strategist as your main contact. Book a free demand gen review and we’ll walk through your opportunities in 30 minutes.