Smart Segmentation & Audiences
We combine in-market, affinity, custom intent, custom segments, and remarketing lists (Customer Match, GA4 audiences, YouTube viewers) for precision at every stage of the customer journey. Optimized targeting and audience expansion are used judiciously – not on autopilot.

Responsive Display Ads & HTML5
We produce Responsive Display Ads (RDA) with up to 15 images, 5 logos, 5 headlines, and 5 descriptions – as well as classic HTML5 banners in all IAB formats. Creative assets are A/B tested, and the winners are scaled.
Remarketing & Dynamic Remarketing
We build remarketing strategies per segment – cart abandoners, product viewers, category browsers, and customers – and run dynamic remarketing vis Merchant Center for e-commerce. Frequency capping per user and campaign protects against ad fatigue.
Brand Safety, Exclusions & Placement Control
We actively control placements: exclusion lists for inappropriate sites and apps, content exclusions (sensitive content, parked domains, MFA sites), topic exclusions, and placement reports. Together with digital content labels and inventory types, we keep your brand safe.
Measurement, Attribution & Viewability
We measure Display based on view-through conversions, assisted conversions, viewability (Active View), and post-view ROAS – not just last-click. Enhanced Conversions and server-side GA4 ensure data integrity even in a cookie-less future.
Get started with display advertising.
We run a free analysis, present a plan and send you a proposal – all within a week.
