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Service

Google Shopping

Google Shopping. Merchant Center management, feed optimization, and Shopping campaigns for e-commerce that scales with high ROAS.

How we help you

More growth. Less friction. Real results with google shopping.

Google Shopping is the single most important channel for most e-commerce brands - and the product feed is the lever. We optimize Google Merchant Center, build smart campaign structures in Standard Shopping and Performance Max, prioritize products by margin and stock level, and integrate dynamic remarketing. Combined with structured data (schema.org/Product), pricing strategy, and competitor analysis, we ensure you appear for the right keywords, with the right products, to the right audience - measured by ROAS, marginal value, and CAC.

Merchant Center setup & feed optimization

We set up Google Merchant Center from scratch or clean up an existing setup: optimized product titles (brand, model, gender, color, size, material), enriched attributes (GTIN, MPN, product_type, google_product_category), high-quality images, and accurate prices. We automate feeds via Shopify, WooCommerce, Channable, DataFeedWatch, or custom feeds.

Merchant Center setup and feed optimization - google shopping

Smart campaign structure – Standard Shopping & PMax

We segment campaigns by margin, price range, performance, and inventory status – not everything in a single PMax campaign. Custom labels (0-4) are used for margin, season, bestseller status, and priority. We balance Standard Shopping for insights and control with Performance Max for scaling across YouTube, Discover, Gmail, and Display.

Merchant Center health & policy monitoring

We proactively monitor disapprovals, policy violations, feed errors, price discrepancies, and GTIN issues. Automatic alerts via the Merchant Center API and custom scripts ensure you don’t lose products during high season. We also manage Comparison Shopping Services (CSS) for lower CPC in the EU.

Schema.org/Product & technical SEO

We implement structured data (schema.org/Product, Offer, AggregateRating, Review) that precisely matches the feed – boosting both Shopping campaigns and organic visibility in the Google Shopping tab and AI Overviews.

ROAS-focused optimization & value-based bidding

We run Target ROAS and Maximize Conversion Value with margin data via custom labels or conversion value rules – so that Google’s AI optimizes for profit, not revenue. Offline conversions and CRM imports drive return-adjusted ROAS.

Get started with google shopping.

We run a free analysis, present a plan and send you a proposal – all within a week.

Get started with Google Shopping.

We run a free analysis, present a plan and send you a proposal – all within a week.

Call us directly

30 min · No obligations · Reply within 24h

Next step

Ready to start your process?

Book a no-strings conversation — we'll go through your goals and sketch out the way forward.

Pricing

What does Google Shopping cost ?

It depends on you, your situation and your goals. Here's how we put together a tailored proposal:

1

Step 1

We have a meeting where we walk through everything.

2

Step 2

First we analyze your challenges and goals.

3

Step 3

We map out where you are today and what it takes to get there.

4

Step 4

You get a free, tailored proposal from us.

Common questions about Google Shopping

FAQ about Google Shopping.

Here we answer the most common questions about Google Shopping - what it is, what it costs and how Hive Creatives helps you grow.

Want to get started with Google Shopping?

Let's talk Google Shopping.

Book a free 30-minute consultation. We go through your goals, current state and how Google Shopping can drive your business forward – no sales pitch.

Job Application

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