Merchant Center setup & feed optimization
We set up Google Merchant Center from scratch or clean up an existing setup: optimized product titles (brand, model, gender, color, size, material), enriched attributes (GTIN, MPN, product_type, google_product_category), high-quality images, and accurate prices. We automate feeds via Shopify, WooCommerce, Channable, DataFeedWatch, or custom feeds.

Smart campaign structure – Standard Shopping & PMax
We segment campaigns by margin, price range, performance, and inventory status – not everything in a single PMax campaign. Custom labels (0-4) are used for margin, season, bestseller status, and priority. We balance Standard Shopping for insights and control with Performance Max for scaling across YouTube, Discover, Gmail, and Display.
Merchant Center health & policy monitoring
We proactively monitor disapprovals, policy violations, feed errors, price discrepancies, and GTIN issues. Automatic alerts via the Merchant Center API and custom scripts ensure you don’t lose products during high season. We also manage Comparison Shopping Services (CSS) for lower CPC in the EU.
Schema.org/Product & technical SEO
We implement structured data (schema.org/Product, Offer, AggregateRating, Review) that precisely matches the feed – boosting both Shopping campaigns and organic visibility in the Google Shopping tab and AI Overviews.
ROAS-focused optimization & value-based bidding
We run Target ROAS and Maximize Conversion Value with margin data via custom labels or conversion value rules – so that Google’s AI optimizes for profit, not revenue. Offline conversions and CRM imports drive return-adjusted ROAS.
Get started with google shopping.
We run a free analysis, present a plan and send you a proposal – all within a week.
