Performance Max

More growth. Less friction. Real results with performance max.

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Pricing

What does Performance Max cost ?

It depends on you, your situation and your goals. Here's how we put together a tailored proposal:

Common questions about Performance Max

FAQ about Performance Max.

Here we answer the most common questions about Performance Max - what it is, what it costs and how Hive Creatives helps you grow.

• What is performance max and why does it matter?

  Performance Max is one of the keys to modern digital growth. Performance Max (PMax) can be a goldmine or a money pit, depending on its setup. We build PMax campaigns with optimized asset groups, first-party data-driven audience signals, Enhanced Conversions, and custom scripts that reveal what Google’s UI obscures – ensuring you know which keywords, placements, and assets actually drive revenue. We protect brand terms from cannibalization with brand exclusions and run Standard Shopping in parallel where it offers greater control. Companies that invest in performance max with a serious partner like Hive Creatives don’t just build short-term traffic or a pretty surface – they build a digital foundation that generates leads, customers and brand value over time.

• What's included in your performance max engagement?

  Our performance max engagements include strategic asset group structure, audience signals from crm & first-party data, visibility via scripts & looker studio, brand exclusions & cannibalization protection, value-based bidding with margin data and search terms insights & asset group reports. We start with a needs analysis and workshop, set clear KPIs tied to your business, and then deliver in sprints with continuous feedback. You get a dedicated senior strategist as your main contact, monthly reports in Looker Studio and full transparency – from day one to ongoing optimization.

• What does your process for performance max look like?

  Our performance max process is built on seven steps: discovery, analysis, concept, production, quality assurance, launch and continuous measurement. We begin by understanding business goals, audience and current state – then build a roadmap with clear milestones, KPIs and deadlines. We use Google Ads scripts, Search Terms Insights, Asset Group Reports, and custom Looker Studio dashboards to view keywords, placements, asset performance, and channel distribution (Search vs Shopping vs Display vs YouTube) – data that the standard UI doesn’t show. All work happens transparently through weekly check-ins so you always know what’s happening, why, and what’s next.

• How long does a performance max project take?

  Timelines depend on scope, but a typical performance max project at Hive Creatives runs from a few weeks for scoped efforts to 3-6 months for larger initiatives. For ongoing engagements we work in monthly sprints prioritizing activities with the greatest business impact. We’re always clear on the timeline in the quote so you know exactly what happens, when – and why.

• What does performance max cost at a digital agency?

  Pricing for performance max varies with ambition, competition and current state. Smaller, scoped performance max projects can start at a few thousand euros, while strategic and ongoing engagements typically range from EUR 1,000 to EUR 4,000 per month. We always start with a free initial meeting, listen to your goals and come back with a transparent proposal – no hidden costs or lock-ins.

• How do you measure the results of performance max?

  We measure performance max against business goals, not fluff metrics. Depending on the engagement we track pipeline, revenue, CAC, ROAS, organic traffic, conversion rate and Core Web Vitals through GA4, Google Tag Manager, Search Console and Looker Studio. Server-side tracking and Enhanced Conversions ensure data is correct even when cookies are blocked. Every month you get a report tying each activity to a concrete business outcome.

• Which companies is your performance max service for?

  Our performance max service fits both small companies building their first real digital presence and established brands taking the next step. We work with clients across Sweden and internationally – from Stockholm to Malmö and beyond – in industries such as e-commerce, B2B services, SaaS, industry and consumer brands. What matters is the ambition to grow long-term – size matters less.

• Why should we choose Hive Creatives as our performance max agency?

  Hive Creatives is a digital agency that combines deep specialist expertise in performance max with strategy, design, technology and marketing under one roof. That means we don’t just deliver strategic asset group structure or audience signals from crm & first-party data in isolation – we improve the whole in the same engagement. No lock-ins, transparent reporting and a dedicated strategist as your main contact. Book a free performance max review and we’ll walk through your opportunities in 30 minutes.