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Service

YouTube Ads

YouTube Ads in Google Ads - from awareness to conversion with skippable, bumper, Shorts, and in-feed ads.

How we help you

More growth. Less friction. Real results with youtube ads.

YouTube is the world's second-largest search engine, with over 1 billion hours watched daily - but it's only a profitable channel if your ads work. We run YouTube Ads via Google Ads with a clear funnel logic: skippable in-stream for engagement, non-skippable and bumper ads for reach, in-feed (Discovery) for intent, and YouTube Shorts for early-stage demand. Coupled with Enhanced Conversions, Brand Lift Studies, and view-through measurement, we transform YouTube into a measurable performance channel - not a brand experiment.

Funnel-adapted formats & placements

Bumpers (6 sec) for reach and frequency, Non-skippable (15-30 sec) for full message delivery, Skippable in-stream for engagement and Video Action Campaigns (VAC), In-feed (Discovery) for intent-driven conversion, and YouTube Shorts (9:16) for demand generation. We select formats based on business goals and funnel stage.

Funnel-adapted formats and placements - youtube ads

In-house creative production – hook-first

Our studio produces hook-first videos optimized for YouTube’s 5-second window, with vertical Shorts creatives, horizontal in-stream versions, and square for in-feed – systematically tested for hooks, CTAs, length, and music.

Targeting – audiences & custom intent

Custom intent audiences based on Google searches, custom segments from competitor URLs and apps, in-market, affinity, life events, Customer Match (CRM), and remarketing from YouTube channel viewers – combined for precision without sacrificing reach.

Measurement – view-through, Brand Lift & GA4

We measure YouTube via view-through conversions, assisted conversions in GA4, Brand Lift Studies (awareness, ad recall, consideration, purchase intent), Search Lift, and post-view ROAS via Looker Studio – ensuring you see the full contribution beyond last-click.

Bidding strategies & integration with Search/PMax

Target CPA, Target CPM, Maximize Conversions, and Maximize Conversion Value – we select the strategy based on your goals. YouTube Ads run as part of a full-funnel strategy: awareness drives Search volume and remarketing pools, boosting PMax and Shopping downstream.

Get started with youtube ads.

We run a free analysis, present a plan and send you a proposal – all within a week.

Get started with YouTube Ads.

We run a free analysis, present a plan and send you a proposal – all within a week.

Call us directly

30 min · No obligations · Reply within 24h

Next step

Ready to start your process?

Book a no-strings conversation — we'll go through your goals and sketch out the way forward.

Pricing

What does YouTube Ads cost ?

It depends on you, your situation and your goals. Here's how we put together a tailored proposal:

1

Step 1

We have a meeting where we walk through everything.

2

Step 2

First we analyze your challenges and goals.

3

Step 3

We map out where you are today and what it takes to get there.

4

Step 4

You get a free, tailored proposal from us.

Common questions about YouTube Ads

FAQ about YouTube Ads.

Here we answer the most common questions about YouTube Ads - what it is, what it costs and how Hive Creatives helps you grow.

Want to get started with YouTube Ads?

Let's talk YouTube Ads.

Book a free 30-minute consultation. We go through your goals, current state and how YouTube Ads can drive your business forward – no sales pitch.

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