About the business and the brief
Silicon Vikings has spent more than two decades building bridges between Nordic startups, investors and talent - and the global tech ecosystem with its epicentre in Silicon Valley. The community runs events, connects founders with investors, and acts as a soft landing pad for Nordic companies looking to expand internationally. The brief from Silicon Vikings was to build a website that reflects this position: professional enough for a VC in San Francisco, warm enough for a founder in Stockholm. Hive Creatives owned strategy, information architecture, web design, development, brand work and technical foundation.
Challenge
Building a site for an international community means balancing several audiences on the same surface. Founders look for concrete help: mentors, events, intros. Investors look for deal flow and a credible sender. Partners and sponsors look for reach and brand value. All these audiences need to find their entry point within a few clicks - without the site splintering into several half-good experiences. Add requirements for event and content modules, international tone (English as primary language), fast load times and a visual identity that matches Nordic tech at a world-class level - and the complexity becomes clear.
Solution
We built a website with a clear information architecture where every audience has its own entry point without the whole splintering. Event, content and member modules are built to be easily updated for every new season. The design leans towards Nordic minimalism with sharp typography, calm colours and clear hierarchy - an expression that signals both credibility and brand strength. Technically the site is optimised for international traffic, with fast load times, clean semantic structure and a CMS foundation that makes it easy for the team to publish events and content themselves.Building a site for an international community means balancing several audiences on the same surface. Founders look for concrete help: mentors, events, intros. Investors look for deal flow and a credible sender. Partners and sponsors look for reach and brand value. All these audiences need to find their entry point within a few clicks - without the site splintering into several half-good experiences. Add requirements for event and content modules, international tone (English as primary language), fast load times and a visual identity that matches Nordic tech at a world-class level - and the complexity becomes clear.