Omnichannel & Retail
Todayu2019s customer moves seamlessly between Google, Instagram, e-commerce and the store. We help retailers connect digital campaigns with store-driving activities and measure the impact across the entire business.
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We work with retailers who want digital marketing to drive both web orders and store visits u2013 and be able to measure exactly what each krona delivers.
The modern retail customer is omnichannel before you even catch up. They Google the product at home, read reviews on mobile, compare prices in-store and return by mail. Your job isnu2019t to pick a channel u2013 itu2019s to make sure every touchpoint feels like the same brand and data flows between them.
We help retailers connect product feed, stock levels, store data and CRM so Google Shopping can show the right product in the right store, Performance Max can optimize toward store visits and email flows can trigger on in-store purchases. The result is campaigns that actually drive revenue u2013 not just clicks.
We measure both online and offline sales through store visits, offline conversion uploads and u2013 where possible u2013 Marketing Mix Modelling. That gives leadership a clear basis for how to allocate marketing budget across channels and regions.
Your digital growth partner
Hive Creatives is a full-service agency helping e-commerce and B2B companies grow through web, SEO, paid traffic and conversion optimization. We combine strategy, creativity and technology to drive measurable business value – not just traffic.
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Common challenges
What we solve for companies in Omnichannel & Retail.
Halo-effect measurement between online and store
Store visits, GA4 enhanced conversions and MMM show how digital campaigns influence physical sales.
Local campaigns across many stores
Geo-targeted Performance Max campaigns and local feeds optimize toward the right catchment area and stock level.
Click & collect and in-store returns
We integrate Shopify/WooCommerce with in-store systems so customers get a seamless experience across channels.
Our offering
How we help companies in Omnichannel & Retail grow
Optimized local presence for every store u2013 map rankings, Google Business Profile and reviews that drive visitors in-store.
Read MorePerformance Max, Demand Gen and Meta campaigns targeted at the catchment area around each store.
Read MoreClick & collect, local stock status and in-store returns u2013 integrated into Shopify or WooCommerce.
Read MoreStore visits, store attribution and Marketing Mix Modelling that show how digital campaigns influence both web orders and store sales.
Read MoreTools we use
Some of our tools














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Common questions about Omnichannel & Retail
Q&A about Omnichannel & Retail.
Here we answer the most common questions about what a digital agency does, what it costs and how we at Hive Creatives help companies grow online.
Can you measure how online advertising affects in-store sales?
Yes. We use store visits, GA4 enhanced conversions, offline conversion uploads and MMM depending on data availability and store network.
Ready to grow in Omnichannel & Retail?
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Tell us where you are today – we'll walk through how you can accelerate growth in e-commerce with the right mix of web, SEO and advertising.
